Whether you hold Rihanna responsible or not, sternum tattoos are having a moment right now, and by the looks of these intricate designs it's easy to see why. The underboob placement of a sternum tat ...

Welcome to 2017: the year of the butt tattoo. Yes, five years after Cheryl Cole unveiled her sprawling, rose, bottom tattoo (pictured above) ...

There's no denying the people of Instagram are a creative bunch what with the rise of all sorts and weird and wonderful mini-trends (e.g. squiggle lips, snake eyeliner etc.) in recent times. But this ...

In today's anything-goes culture, when it comes to fashion it looks like we're giving up on the once-essential boulder holders completely, and why the hell not? This is 2017 ladies and there's never ...

We're not ones for body shaming here at SoFem, but this is some low-hanging fruit - literally. Someone noticed recently that Donald Trump has a neck vagina and, in what I can only assume is a ...

In today's the beauty-industry-knows-no-bounds news, I bring you a 'handy' hack that'll help men everywhere fake the size of their manhood without a viagra prescription. Enter: Jeffree Star i.e. the ...

What's a girl to do when her beauty blender is nowhere to be seen? The normal, logical thing is to use anything that closely resembles your make-up bag staple. Rather than ruining one of her precious ...

Long before YouTube makeup tutorials ever existed and before anyone had even uttered the words "Kim Kardashian", the only way to get yourself decent contour was through the use of plastic surgery. But ...

Nicole Scherzinger has become something of a national treasure. We've eagerly watched her evolve from her young days in the fame game as one fifth of girl group The Pussycat Dolls (although everybody ...

Cancel that gym membership and throw out those 'lean in 15' cookbooks - the time has come to abort mission: summer body (that you never really started). It's September which means Autumn is upon us, ...

So many New Years, so little time. April 13th - 15th marks Thai New Year, or Songkran, and what better way to ring it in than losing all the feeling in your mouth with some super spicy Thai food. Here ...

Bum. Butt. Arse. Badonkadonk. Whatever you like to call your behind there’s no way you can stop it being funny. Besides it being the butt of every joke (sorry), your bum also has some pretty important ...