Starbucks' (NASDAQ: SBUX) new CEO Brian Niccol has been rapidly implementing changes within the iconic coffee brand, aiming ...

CEO Brian Niccol explains the company’s pivot back to its roots.

Kermit the Frog. Coffee puns like “thanks a latte” and “a matcha made in heaven.” Drawings of dogs, cats, birds and bees.

Brian Niccol, Starbucks' CEO, said mobile ordering meant staff weren't writing on cups, which affected the connection the ...

The scribbles on cups are part of a slew of changes orchestrated by Chief Executive Officer Brian Niccol to turn things ...

For Starbucks ( SBUX) CEO Brian Niccol to achieve maximum greatness — which would boil down to a sustained turnaround in ...

The market's very upbeat reaction to Starbucks ' fairly lackluster results. Brian Niccol's "Back to Starbucks" plan and the ...

Starbucks has cut what customers can order via app. Will investors care about the CEO's plan to cut the menu and make stores ...

Brian Niccol stands to earn $10 million in signing bonuses after a "dogged pursuit" to convince him to lead the company.

His substantial pay package, which detailed in a recent securities filing with the SEC, includes buyouts of Chipotle Mexican Grill shares.

Starbucks CEO Brian Niccol was awarded approximately $96 million in total compensation after just four months on the job — quickly becoming one of the highest-paid executives in corporate America.

A host of changes to stores and operations could help Starbucks escape its sales trouble, and executives are already planning the company’s next move.