After more than a decade of promising “unbeatable value,” Target is walking back one of its most customer-friendly policies.

Starting July 28, Target will stop matching prices from Amazon and Walmart after 12 years. Here's why they're doing it.

Under its new Price Match Guarantee policy, taking effect July 28, customers of the Minneapolis-based retail giant will be ...

Target is set to discontinue a popular price matching perk that has been available to shoppers for 12 years. Starting July 28 ...

Shoppers will no longer be able to buy an item for a lower price if they can prove that they found an identical product ...

(CNN)– Target is changing its “price match” policy. The policy let customers get a refund for the price difference of a ...

Target is ending its guarantee to price match Amazon and Walmart on July 28. A spokesperson for the retailer ...

A 12-year program that gave customers lower prices is coming to an end at Target. The retailer will no longer offer price ...

The policy, which has been in place since 2013, allowed customers to price match to competitors Amazon and Walmart if the ...

The new policy will limit price matching to items that are offered at a lower price either at Target or on its website.