The Likert Scale is a five or seven-point scale that is used to allow the respondent to express how much they agree or disagree with a particular statement. ... An Industry Example of a Likert scale.

The Likert Scale Revisited: An Alternate Version Gerald Albaum University of Oregon. Introduction. Marketing researchers have available for their use in measuring attitudes or components of attitudes ...

You’ve probably seen a Likert Scale even if you don’t know the ubiquitous measurement tool by name. In its traditional form, a researcher presents a statement followed by five response options of ...

Catherine Michalopoulou, Maria Symeonaki, Improving Likert Scale Raw Scores Interpretability with K-means Clustering, BMS: Bulletin of Sociological Methodology / Bulletin de Méthodologie Sociologique, ...