From modern jingles to unusual collabs, Kraft Heinz CMO Todd Kaplan explains how tapping into culture is marketing's best bet.

Double-digit percentage cuts continue for the fourth consecutive quarter as the fitness company’s marketing chief leaves.

Sometime last year, I shared a summed-up article on the state of digital and social media data for the world, for 2023/24. Today I am sharing the data for Tanzania on the state of digital performance ...

LEXINGTON, Ky. (WKYT) - Due to sports programming on WKYT, Tuesday’s WKYT News at 4 p.m. was streaming only. Watch the replay ...

Google has rolled out new AI-driven ad tech offerings focused on what it calls the four key behaviors of consumers: stream, ...

A woman has shared the reality of a four-day week for the same pay, after her company agreed to a trial. Jessica Hayes works in marketing for charity campaigns company Forward Action in the U.K., and ...

The media mogul’s slow and steady approach to investing in China still pays dividends. But it’s been very much a two-way street. The businessman is best known for his investments in television ...

But how can businesses effectively balance these elements without compromising their brand identity? The answer lies in ...

Design AI solutions that restore a sense of control and stability in consumers’ lives, especially for younger generations who ...

Investopedia / Paige McLaughlin Social media marketing is the use of social media—the platforms on which users build social networks and share information—to build a company's brand ...

About AppLovin Corp. AppLovin Corp. engages in the development and operation of a mobile marketing platform. It offers AppDiscovery, MAX, Adjust, and SparkLabs. Its software-based ...