A colourful 500‑ml can that costs ~60 cents to make sells for $2–$3. Gross margins north of 50 % fund relentless marketing. Monster’s pivotal moment came in 2014 when Coca‑Cola forked ...

Kyle Larson will drive the Prime Video sponsored Arrow Mclaren car at the Indy 500 at Indianapolis Motor Speedway and the Headrick Motorsports No:5 Chevy at Coca Cola 600 at Charlotte Motor Speedway.