The four Ps of marketing—product, price, place and promotion—serve as a framework for marketing success. Learn what each entails and how to use them.

Anyone who knows me knows how much I like to talk about marketing Ps. The old marketing Ps taught in the classroom desperately need to be updated—here are the new ones I am seeing: 1. PLATFORM ...

In my next few articles, I’ll dive into each of the 5 Ps in more depth. And, of course, we’ll talk a bit about the infrastructure. Stay tuned to learn more about how to enhance your restaurant revenue ...