In the first part of this series, we explored four fundamental laws of marketing that any effective MMM solution should ...

The NBA has missed the mark by relegating a series with plenty of marketability to NBA TV.

Ayesha Coker chats with Natalie Esquire at The Sports Power Brunch about the importance of passion in her journey as the first female, African American vice president of marketing at Porsche.

Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to choose from.

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign effectiveness.

Marketing mix example To understand how the marketing mix works, let’s look at the global coffee chain Starbucks. Here’s how Starbucks uses the seven Ps: ...

Heavy online marketing spending by Temu and Shein is making it more costly for other retailers and brands to reach shoppers on Black Friday, marketing and industry experts say, with both platforms ...

Marketing mix modeling is key to achieving marketing efficiency. Learn its benefits for ROI, channel synergy and data-driven decisions.

NIQ, the world’s leading global consumer intelligence company, today announced the launch of Marketing Mix Modelling solutions (MMM), helping global c ...

Digital marketing is an essential aspect of any business marketing plan, helping companies attract and target new customers and leads, communicate with their audiences, and collect data on ...

Ready to optimize your marketing with an AI marketing strategy? Best AI practices, examples, and tools for success.

The ad industry is railing against online publishers that get visitors largely by advertising clickbait headlines around the web, then turn a profit by serving a barrage of ads to anyone who bites ...