Romance, beer, diamonds, doorbells. Which generation has killed more industries? A Gen Z rep and a Millennial baby go head-to ...

Lowercase is a mood, not a typo. It’s soft, raw, a little emo — the ultimate vibe. Pop stars are using it, so are big brands.We are so over Title Case ...

Suddenly everyone has their list of background shows, or the "mindless" media they consume when they want a distraction. When ...

I'm all for having fun, but there are limits, aren't there? In my mind, fun should be done and dusted by 10pm, and if you ...

Of course, it’s unfortunate that technology constitutes “the ground beneath” Gen Z. And so the experience naturally expands to their social and interior realms. Part of that is because technology is ...

A new social media trend is leaving parents confused and teachers frustrated. Coined “Italian Brainrot,” the trend features ...

Rabobank last month published an analysis that explored the potential cause of Gen Z’s consumption of alcohol.

Gen Z. More specifically, we learned to speak their language and play the game by their rules. We had to earn their trust in ...

Azealia Banks is "fuming" because of Kanye West's latest antics. The veteran rapper, who has been making headlines for the ...

Your Boomer parent probably has an epic story of how they braved snowstorms and uphill roads to get to school every day. It’s ...

Dutch Bros builds connections with Gen Z beyond the drive-thru window, too. Its social media presence is playful. Its drink menu is colorful and customizable, a canvas for creativity and ...