When Louis Vuitton creates a bespoke trophy trunk for every Formula 1 major Grand Prix circuit, you know we’ve entered a new era of luxury marketing. The paddock—once the exclusive domain of ...

Ahead of Ferrari’s home race in Imola, Kieran Jackson spends a day in Maranello, the famous prancing horse logo at every turn ...

It’s been 75 years since the first Formula 1 world championship race was held at the British Silverstone Circuit in 1950. To mark the anniversary, F1 has shared a rare highlight reel of the race ...

Five Grands Prix into Lewis Hamilton's Ferrari career and the words of concern emanating from the seven-time F1 World ...

Limited to 52 examples, the Mercedes-AMG GT APXGP Edition celebrates the 2025 F1 film starring Brad Pitt and Damson Idris.

With the F1 movie starring Brad Pitt coming out in late June, Mercedes is firing up the marketing machine to capitalize off ...

Mick Schumacher has added an active racing driver to his management team amid rumours that he could join Cadillac F1 for the ...

As one of the most beloved luxury vehicle brands in the world today, Mercedes-Benz’s reputation allows it to sell millions of ...

MIAMI—Formula 1 cars made out of Lego bricks were the talk of the track at yesterday’s grand prix motor race here.

For, around the globe and in every echelon of the fashion world, Formula One is the new top player. It’s the rising star; the ...

Cadillac F1 debuted its logo at the Miami Grand Prix as speculation swirled that the motorsport may move away from ...

If you thought adrenaline had a speed limit, Mercedes-AMG and Hollywood are here to break it—delivering a union of horsepower ...