There’s sub-annual pressure now. CEOs are faced with greater accountability and short-termism than any prior generation. Activist investors have gone from hecklers to kingmakers, and shareholder ...

MediaLink today announced the executives who will lead its two core advisory practices following Michael Kassan’s exit in March amid a legal fight with parent company United Talent Agency.. Its ...

When you over-extract or under-invest, your growth is more likely to stall. When people like working at your company, that ...

How creatives can become agency CEOs—and why it’s time to rethink the leadership structure Agencies should teach creatives the skills needed for senior management roles By Gail Heimann .

Omnicom’s acquisition of Interpublic will create the largest advertising agency in the world. SOPA Images/LightRocket via Getty Images. That could help the company grow its share of the ...

OC’s largest advertising agencies topped $1 billion in revenue last year, despite facing challenges from clients expecting a recession in 2023 that never occurred. The 19 companies included in the ...

It owns well-known ad companies including McCann Worldwide and the ad-buying giant IPG Mediabrands. Omnicom was created in 1986 as part of a three-way merger of ad agencies including BBDO Worldwide.

Dubbed "the book big ad agencies don't want you to read," Sneider's work exposes the inefficiencies built into the traditional agency model and offers a practical alternative that has already ...

Advertising agencies are potentially liable to the Federal Trade Commission for deceptive acts or practices, along with their clients. The FTC will consider numerous factors, including, but not ...