After a week-long suspension, the Indian Premier League (IPL) is back, reigniting advertiser interest and driving up ad rates ...

Retailers like Amazon, Walmart, and Home Depot are winning with sponsored product ads. Even when ads are shown in every ...

Netflix’s ad-supported tier has surpassed 94 monthly active users globally, up 34% from 70 million reported in November. That ...

The IMS Safety Patrol, known in modern Indy 500 era as beloved "yellow shirts," began more than a century ago as guards with ...

James Simmons, who spent five decades influencing high school athletes in the Acadiana area, died this past weekend. Simmons ...

Avery Dennison is teaming with TrusTrace and GPRO to optimizes its materials traceability and work in progress (WIP) tracking ...

Google is investigating a data discrepancy in Ad Manager reports and Data Transfer files from May 2, potentially impacting ...

Olympic sports have been put in a precarious position as the NCAA changes. Arizona State has a plan for how to handle these ...

More than a dozen data-gathering programs that track deaths and disease appear to have been eliminated in the tornado of ...

Return on ad spend (ROAS) has long been the default north ... Savvy advertisers have ditched CPL as the sole north star and now track: Marketing qualified lead (MQL) to sales qualified lead ...

First, you'll have to find and click on the settings icon. Hit the General tab, then scroll down to Privacy. The Privacy menu ...

Facebook is trying to shine a light on one of the more confusing aspects of the advertising industry: how webs of seemingly unrelated companies use your data to serve ads. The social network is ...