The campaign which was rolled out on Wednesday places Sweeney at the center of American Eagle’s denim-focused marketing push.

Sydney Sweeney recently stunned fans with her new bold look for an American Eagle ad campaign. The “Euphoria” star took the ...

The French agency holding company said it's set aside 300 million euros to make further "bolt-on acquisitions" this year.

In the clip, the automobile aficionado is inspecting inside a car hood, wearing a white ribbed tank top and wide-leg jeans.

The campaign, called “Hell Yeah You’re Buying a Home,” is designed to “energize and empower” the next generation of ...

A campaign is not the time for audience building. Engagement starts well before the campaign gets off the drawing board. You need to be interacting with your audience using a cohesive marketing ...

Microsoft Advertising expands Impression-Based Remarketing, giving advertisers more flexibility and cross-campaign reach for ...

The slogans and characters from famous advertising campaigns become staples of the pop-cultural lexicon and landscape. As part of an overall marketing effort, your own advertising efforts can ...

Measuring the success of marketing campaigns isn’t always straightforward. But there are metrics and other data sources that can help measure ROI and reveal actionable insights.

Design your advertising campaign keeping the values, features and benefits of your product or service at the forefront of the campaign. Target the market you plan to attract with the product or ...

The National Republican Congressional Committee is set to launch a campaign Friday targeting 15 seats held by Democrats with ...