In a new paper, digital activist Audrey Tang and others emphasize the need for context and community over clicks.

Publicis Groupe has entered into an agreement to acquire Brazilian influencer marketing agency BR Media Group to expand its ...

A tectonic shift is underway in the worlds of media and marketing—one that has gone largely unnoticed by mainstream observers ...

One side of the ad industry argues media, data and tech rule the business, while others say those disciplines are themselves ...

With its unparalleled network, Astral is a leader among out-of-home advertising in Canada with a strategically located footprint spanning across the country. Bell Media Advertising Sales offers a ...

De-influencing is Gen Z’s way of fighting back against consumerism, but it’s also a wake-up call for the influencer industry.

As a sports activity that attracts great responses from fans and entertaining race car events, motorsport has not been left behind in using social media as a marketing strategy.

The Specsavers media pitch, estimated to be worth over $50 million, became a whispered high-stakes contest among agencies because of its unconventional processes. It had all the elements of a typical ...

President Trump shared a quotation on social media, making it clear it was one he wanted people to absorb: “He who saves his ...

Learn effective link building strategies for gaining natural links from various sources, like the media, bloggers, and ...

The run up to February 14 is a good time for selling certain products. And alongside the jewellery and flowers, ...