Color is powerful driver of consumer behavior and changes can backfire, Giusti noted. In 2016, food giant General Mills ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

Meghan, Duchess of Sussex rebranded her lifestyle company from American Riviera Orchard to As Ever because its original name was a "word salad". The 60 Best Sci-Fi Movies of All Time NASA ...

Meghan, Duchess of Sussex rebranded her lifestyle company because its original name was a "word salad". The former actress originally called her brand American Riviera Orchard but, after partnering ...

Meghan Markle summed up why she changed American Riviera Orchard to As Ever: “Suddenly it became this word salad.” Speaking during the third episode of her podcast, Confessions of a Female ...

The Duchess of Sussex has branded American Riviera Orchard, the former name of her lifestyle business, a “word salad”, adding: “I didn’t love that so much.” Meghan ran into trademark ...

It does not necessarily reflect the view of The Herald. The Duchess of Sussex has branded American Riviera Orchard, the former name of her lifestyle business, a “word salad”, adding: “I didn’t love ...