The line between entertainment and advertising is increasingly blurred thanks to social media. People no longer just consume ...

A group of former X advertisers, which includes Mars, Lego, Nestlé and Shell, argues the platform "disrupted its own business ...

When I first wrote about private label store brands, it was all about getting to know the name brand that are specific to ...

Sponsors including Samsung Galaxy, Under Armour and Wayfair delivered real value during the first year of the women’s 3-on-3 ...

To stay ahead, brands need to be intentional, proactive and crystal clear about what they stand for. Here’s how.

This isn’t a temporary headwind. It’s a structural shift in how brands compete—and it’s reshaping how they operate, invest ...

"But it doesn't change that people don't want the Tesla brand. I don't know how you fix that." Need a break? Play the USA TODAY Daily Crossword Puzzle. In case you missed it: More than 370,000 ...

Italian luxury fashion house Paul & Shark has appointed Indian cricketer KL Rahul as its new global brand ambassador, marking a significant step in the brand’s international expansion and ...

However the popular brand has existed since 1929, with the London Rubber Company registering the business name in that year. The London Rubber Company itself was established in 1915 by LA Jackson ...

The company expects no material revenue contribution from new growth initiatives, including Brand 3 and Oddity Labs, in 2025 but remains committed to long-term profitability targets. Q1 2025 ...

In exchange, Jeffs’ Brands is expected to receive up to a 90% equity interest in the Acquiror (on a fully diluted basis), calculated as of immediately following the closing and based on a ...