Black Friday and Cyber Monday (BFCM) are two of the biggest moments in the retail calendar and they’re only getting bigger.

Post-pandemic B2B content marketing demands value-driven, personalized, omnichannel, and interactive content—measured by data—to build trust, engage buyers, and drive qualified leads.

“Everyone has their passion points that they cannot help but engage with,” said Rachel Tarley, managing editor at Bloomberg ...

If you’re running a small to mid-sized B2B business, you’ve likely felt the ripple effects of a seismic shift in buyer behavior. Gone are the days when sales teams controlled the majority of the buyer ...

No matter what kind of business you run, understanding the path that your customers have to navigate in order to buy your product is a crucial element of B2B sales. Journey mapping – the process of ...

This disconnect between engagement metrics and revenue generation is a common predicament in the B2B world that Journey, a pioneering B2B marketing agency, has set out to solve.

A customer journey map visually represents each step a user takes to complete an intended action, such as making a purchase or signing up for an account. It’s essentially a flow chart outlining the ...

Discover how hybrid selling strategies reduce complexity in the B2B buyer journey, meeting modern buyer expectations and boosting sales in a dynamic market.

The changing buyer’s journey presents emerging challenges for B2B companies, but with those challenges come new opportunities to connect, convince, and convert.

The Customer Journey is a seven-step guideline used by businesses to help them provide the right messaging at the right time as their customers engage in purchasing decisions. In B2B marketing, it ...

Learn what a customer journey map is, see 6 examples—and don't forget to download your free template and start customizing it for your business.

Journey maps are a rough outline of the possible directions a customer might take. Every person is different, so it’s not possible to predict the exact steps they might take to convert. However, ...