Data-driven demand generation delivers 15–20% higher conversion rates by leveraging real-time insights, predictive analytics, ...

Data-driven B2B lead generation in 2025 emphasizes buyer journey orchestration, targeted content, optimized automation, and advanced analytics to consistently deliver qualified leads and measurable gr ...

ITC Ltd remains optimistic about the growth and profitability of its FMCG business, navigating challenges through efficient measures and digital transformation, as highlighted by Chairman Sanjiv Puri.

Anshul Garg, Managing Partner and Head at Publicis Commerce India, notes that while B2C eCommerce dominated the last decade, ...

Start earning with AI today. Try these 4 smart ChatGPT prompts to create services, products, and value clients will pay ...

By M. Muniru HUSSEINI, PhD Business-to-Business (B2B) sales are foundational to the sustenance of many industries, including manufacturing, technology, trading and professional services. They form the ...

Logitech is a strong long-term investment with innovation, market leadership, and attractive valuation. Click here to read an ...

ITC's FMCG business remains optimistic despite macroeconomic challenges, focusing on efficiency, pricing, and digital ...

Writer James Patterson and co-author Patrick Leddin, Ph.D., will share insights from their new book in an HR Tech 2025 presentation.

The acquisition of Brew Tea, a British tea brand, would help the Luxmi Group -- owner of the iconic Makaibari tea estate in ...

B2B buyers are losing trust in brand messaging. Learn how marketers can regain credibility using customer voices and ...