Discover how to align sales and marketing to drive revenue, engagement and differentiation in B2B Product Marketing.

State of B2B Pipeline Growth” survey found why top-performing marketing teams excel and the biggest challenges facing B2B ...

Marketing says sales drops the ball. Sales says the leads are junk. AI might finally end the blame game. The post Could AI be what finally aligns marketing and sales teams? appeared first on MarTech.

Sugata Sanyal, founder and CEO of ZINFI Technologies, commented, "We are proud to be recognized as a Leader byForrester. For ...

StructuredWeb was recognized by Forrester as the only vendor solely focused on B2B partner marketing automation. The report highlights the company's strategic commitment to AI innovation and its 2025 ...

Need a B2B data vendor to help with enrichment or hygiene? Review this list of five tips first. The post 5 tips for marketers ...

Explore how marketing teams are using data insights, optimizing spend, leveraging AI tools, and mastering efficiency to drive measurable growth and strategic success.

The benchmarks and tools of 2025 empower you to go beyond surface-level metrics and build strategies that resonate with ...

Email is still the cornerstone of business-to-business (B2B) marketing. According to recent research, 73% of buyers prefer it ...

You're not alone. It's harder than ever for B2B and B2C marketers to reach their prospects and customers through email. However, rather than over-relying on email, marketers should use their marketing ...

According to Gartner, B2B SaaS buyers spend 27% of their time ... For instance, if you’re selling marketing automation software, a marketing operations manager may be fed up with their current ...