On Nov. 20, The Trade Desk unveiled its new streaming operating system called Ventura, named after the county that's home to The Trade Desk's headquarters. The move could be a big deal, putting ...

Ventura takes advantage of existing solutions from The Trade Desk to aid with ad targeting and measurement, such as UID2. For viewers, the goal is to provide a superior user experience, with ...

D igital advertising firm The Trade Desk has been quietly developing its own streaming TV operating system to compete against Roku and Amazon’s Fire TV, according to a report by Lowpass.The ...

Disney has struck a new ad-tech pact with Trade Desk as demand rises for addressable and programmatic advertising via streaming Continue to Variety SKIP AD You will be redirected back to your ...

Roku (NASDAQ: ROKU), the #1 TV streaming platform in the U.S.*, announced plans for a new data-driven TV streaming partnership with The Trade Desk (NA ...