The café officially opened July 15 and offers rich, aromatic coffees, fresh smoothies, savory sandwiches, sweet crepes and buttery croissants.

The company had a stacked slate of programming this weekend, starting with their Boardroom x Coinbase's Third Annual WNBA All-Star Party to kick everything off at The Bemberg in Indianapolis.

Bemberg said the work they've been putting in should help them avoid similar situations going forward. "We got there late last year, got a late start," he said.