What began as a reputational crisis for data platform Astronomer ended in a masterclass in crisis marketing. A viral “kiss cam” incident involving top executives was swiftly reframed through a Gwyneth ...

EXCLUSIVE: Longtime film and television publicist Sara Tehrani has launched GoodKind Public Relations, a boutique PR and ...

After Astronomer’s Coldplay kiss cam drama went viral, Ryan Reynolds' ad agency tapped Gwyneth Paltrow — Chris Martin’s ex — ...

HAVING a wide network is a huge advantage, not only in public relations, but in most other industries and even in many life situations. In the startup space, a good network—both extensive and high ...

In an era defined by algorithmic decision-making, artificial intelligence is not only transforming how we search for ...

In today’s hyperconnected markets, investors no longer base decisions solely on product potential or whitepaper promises. Reputation, visibility, and public perception increasingly factor into ...

The Public Relations Community around the globe is observing this month as World PR Month. In the dynamic world of development economics, factors like infrastructure, human capital, fiscal policy, and ...

Walter Roban, a former home affairs minister, handpicked an American firm to handle public relations for a raft of government ...

The future of public relations depends on our ability to harness new technologies responsibly while centering transparency, ...

In many ways, AI has transformed PR. But the fundamentals haven't changed. You still need to earn high-quality media coverage. The difference is that now, those features are no longer just about ...

A PR package (short for “public relations package”) is a branded box of goodies that a company sends as a gift to influencers ...

Take time to ensure that your foundation is strong and adaptable—this will be key to creating lasting connections.