In an era defined by algorithmic decision-making, artificial intelligence is not only transforming how we search for information but also what information we find. Reputation today does not solely ...

In today’s hyperconnected markets, investors no longer base decisions solely on product potential or whitepaper promises. Reputation, visibility, and public perception increasingly factor into ...

The Public Relations Community around the globe is observing this month as World PR Month. In the dynamic world of development economics, factors like infrastructure, human capital, fiscal policy, and ...

Walter Roban, a former home affairs minister, handpicked an American firm to handle public relations for a raft of government ...

Cardi B's PR team built her brand beyond music. Here's how Patientce Foster and Bun Monroe extended her brand to fashion, ...

For the fifth consecutive year, The Ehrhardt Group (TEG) ranked as the top public relations firm in the Gulf South by ...

The future of public relations depends on our ability to harness new technologies responsibly while centering transparency, ...

New research from the University of Kansas has found that when people are told a news release addressing a corporate crisis ...

South Africa isn’t one audience with the same tastes and tick boxes, but millions of people with different ways of ...

In many ways, AI has transformed PR. But the fundamentals haven't changed. You still need to earn high-quality media coverage. The difference is that now, those features are no longer just about ...

A PR package (short for “public relations package”) is a branded box of goodies that a company sends as a gift to influencers ...

Take time to ensure that your foundation is strong and adaptable—this will be key to creating lasting connections.