A team of scientists from the University of California, Berkeley, recently announced the discovery of a unique color, dubbed "olo," perceived through specific stimulation of the human retina.

In a study published in Science Advances on April 18, a group of five researchers stimulated retina cells in participants' eyes, who, afterwards, claimed to have seen a color no human has seen before.

According to them, what is so peculiar about this colour is that the hue’s intensity, or ‘saturation’, goes far away from the natural range of colours which the human eye has seen. The research was ...

By firing laser pulses directly into their eyes and stimulating highly specific cone cells in the retina, the scientists say they perceived a new color that's not found anywhere in the natural world.

Scientists in California claim to have discovered a new jaw-dropping color no human has ever seen before. The catch? You have to zap your eyes with laser pulses to see it. Five scientists at the ...

for displaying color imagery: directly controlling the human eye’s photoreceptor activity via cell-by-cell light delivery. "Theoretically, novel colors are possible through bypassing the constraints ...

Peer-reviewed: This work was reviewed and scrutinised by relevant independent experts. Five people have seen a colour never before visible to the naked human eye, according to new research published ...

Scientists claimed to have discovered a new colour that has not been seen by humans ... US researchers had laser pulses fired into their eyes. Researchers say that by stimulating individual ...

In a recent interview, musician Björn Ulvaeus, known for his role in the iconic band ABBA, expressed significant concerns about the current political climate in Europe and emphasized the crucial role ...

Typically, when we try to reproduce color in front of someone’s eyes, we do so by manipulating the spectrum of light seen by the retina’s cones. But since some of our cones, particularly M ...