A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

As a marketer our role is to develop brand communication strategies, from messaging to branding that will engage our target audience. This can only be achieved by identifying and delivering the ...

As part of the changes in BCCS, Leo Rice has stepped into the role of executive director of enrollment marketing, where he will lead marketing initiatives across all student demographics. David Joyner ...

How do we execute the brand communication strategy to the customer – deliverables and channel selection. There is no magic formula that will tell us how much time to spend on each of the three ...

brand perception and public goodwill directly impact a company's bottom line and long-term sustainability. The role of communication is now a strategic pillar that impacts everything from ...

We've also expanded on the appropriate elements of the master brand to craft a full communications guide and evolved message map specifically for our graduate and professional programs. View graduate ...

Elements within the brand identity are property of the University System of Georgia and are trademarked and thus should always include the ™. As such, their use is prohibited without explicit ...

D Collective has announced its appointment by Toscano, a leading provider of European specialty foods, including bakery and ...

Entourage will develop of a comprehensive brand strategy and a full-scale communications roadmap leading up to the stadium’s ...

By Deborah Asantewaah SARFOIn today’s competitive landscape, mastering the art of strategic communication has become important for any company that wants to excel and a must-have skill for that ...