Machine intelligence influences brand visibility across a wide range of customer touchpoints. Customers now search using ...

Prerana Srikantappa crafts compelling narratives by seamlessly aligning visual identity with long-term brand strategy.

ARK goes beyond financial solutions, fostering emotional connections with high-net-worth Chinese-speaking clients. This recognition as "Hong Kong's Best Wealth Management Institution" marks a ...

Meghan Markle’s 'clever strategy' exposed as celebrity chef reveals trade secrets EXCLUSIVE: Celebrity chef Jameson Stocks has called Meghan Markle's wine launch a PR stunt.

The plan includes Hemi V-8 engines and mechanical bull rides, among other things.

Nearly two years after moving to the U.S., I've noticed something people in our industry don't often say out loud: American brand strategy talks about being global, but it rarely thinks that way.

Put brand strategy first, always. Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?

DETROIT — Ram Trucks plans to introduce an industry-leading warranty across its 2026 vehicle lineup this year as part of an 18-month turnaround plan for the Stellantis -owned brand.

Inside Utah’s PR campaign to seize public lands Utah used actors, AI, stagecraft and NDAs as it sought to sway public opinion and take control of 18.5 million acres of federal public land.

Meghan Markle is reportedly planning to expand the reach of her As ever brand to hotels and restaurants The Sun reported that the Duchess of Sussex, 43, is trademarking her lifestyle line for ...

The former chief brand officer of Allbirds has joined the company known for its 40-ounce tumblers as it expands into sports, leisure and international markets.