Market observers say that when targeting becomes too aggressive it can feel invasive, also non-contextual and high-frequency ...

Madhu S Dutta, General Manager of Raymond Lifestyle, has been driving brands in the retail landscape for over 24 years; ...

Innovative solutions from the e-commerce platform are reshaping how consumers discover, decide and shop, while helping brands ...

This post was updated May 18 at 8:58 p.m. Being bombarded with fliers and tempted with $2 pastries on Bruin Walk is a daily ...

Governor Greg Gianforte and the Montana Department of Commerce unveiled the state’s new branding campaign during the kickoff of the World Famous Bucking Horse Sale ...

SXTC Global Brand Consulting and its DYADICA Group, the elite global brand consulting firm, is setting new standards in AI (Artificial Intelligence) related brand strategy, innovation, and ...

Gov. Greg Gianforte and the Montana Department of Commerce unveiled the state’s new branding campaign during the kickoff of the World Famous Bucking Horse Sale in Miles City on Friday.

Golden State Valkyries bring brands off bench with United, Sephora, Chase, Kaiser Permanente, and the Bay Area itself.

The line between entertainment and advertising is increasingly blurred thanks to social media. People no longer just consume ...

As the 2025 season begins, CMO Phil Cook details the insights behind a new campaign and how the league is partnering with brands like Skims.

The British brand is betting on a new approach to help stem its falling sales. Experts say it’s a gamble — but the early ...

The rules of digital branding and marketing have fundamentally changed. For entrepreneurs and businesses striving to stay ...