When The White Lotus returned to HBO for its third season, it came with the usual dose of dramatic tension, along with one unexpected ...

Learn what brand management is, why it matters, and explore key strategies and best practices to grow a powerful brand.

It's important that entrepreneurs learn how to use AI branding tools effectively—and understand when they may not be the ...

MS Amlin has confirmed a brand simplification that will see it operate as the sole company trading under the MS Amlin name, following a restructuring move by parent firm Mitsui Sumitomo Insurance ...

Learn what retargeting is, how it works, and why it drives conversions. Explore top strategies, real-world examples, and tools to boost ROI.

Gap CEO Richard Dickson spoke openly at Cannes Lions about his strategy for revitalizing the brand. He talked about past missteps, including how customers were 'bombarded' with too many promotions ...

Once a branding strategy, pay transparency is here to stay Even though the verbiage might change, the necessity of pay transparency isn’t going away, a vice president at Salary.com said.

Rethinking brand strategy with digital at the core Traditionally, luxury branding has focused on image, location, and legacy. But today, the most successful brands are those that think strategically ...

Your packaging should be a part of your brand communications strategy. Here's a look at the core elements of a brand communications strategy and how to incorporate packaging into each one.

Each article under these themes delivers actionable advice, real-world examples, and forward-looking strategies, making it an indispensable resource for founders, CMOs, and marketers intent on ...