The retail push Stateside is aimed at rounding off Harmont & Blaine's presence in the American continent, where it already ...

On July 7, the University of Utah announced that it would trade its iconic single red U for a redesign, establishing an ...

When an upstart women’s shoe brand made a sponsorship deal with Courtney Williams, a Minnesota Lynx all-star, it put the ...

The Big 12 is home to some of the most unique brands in college athletics. Those schools also have some of the nation's best ...

The U.S. is far from the only country with delicious sweet treats. Some of the world's best candy bars actually herald from ...

Balance and symmetry are powerful elements in logo design, so it's not surprising that best ambigram logos make an impact. In ...

Denver Summit FC, the NWSL's 16th franchise, revealed its team name, crest and colors Tuesday ahead of its inaugural season, ...

Fenerbahçe have entered a new era with a historic sponsorship deal that not only renames their iconic stadium but redefines ...

Grivel, the renowned Italian mountaineering equipment brand with a 200-year legacy, proudly announces a major strategic shift in its U.S. operations.

For generations, tattoos have served as both a rite of passage and a record of service for members of the military.

While sports sponsorships remain popular among marketers, 76% say they struggle to measure return on investment.

Target led U.S. last year in trademark applications as it launched new brands The list is top-heavy with retailers, entertainment and gambling companies and sports leagues.