U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring 27-year-old actor Sydney Sweeney.

Fenerbahçe have entered a new era with a historic sponsorship deal that not only renames their iconic stadium but redefines ...

The retail push Stateside is aimed at rounding off Harmont & Blaine's presence in the American continent, where it already ...

Another excellent 26-car self-driving test from DCAR focused on urban driving, and ADAS systems came up wanting - though Tesla did well again ...

Award-winning actor named Global Brand Ambassador in multi-year partnership, a first for the visionary EV maker redefining ...

Grivel, the renowned Italian mountaineering equipment brand with a 200-year legacy, proudly announces a major strategic shift in its U.S. operations.

Nearly everyone in America recognizes the brand name La-Z-Boy, and most will remember it fondly as part of their childhoods.

On July 7, the University of Utah announced that it would trade its iconic single red U for a redesign, establishing an ...

Asian skin care has been a booming global business for a more than a decade, with consumers in Europe, North and South ...

We’re celebrating ten years of Our Rich History. You can browse and read any of the past columns, from the present all the way back to our start on May 6, 2015, at our newly updated database: ...

Ten classic logos that were scrapped after public backlash. Learn why these changes failed and what brands can do to avoid ...

AI is being adopted in everything from automobiles to chatbots, but AI products—like all products—will eventually fail. And how a company markets its AI systems affects the repercussions it ...