Brand strategy is all about deciding who your brand is, what it stands for and why people should buy it and pay more for it ...

Brands like REI, Apple, and Four Seasons don't just sell products. They sell confidence, identity, and care. They don't live ...

A real brand strategy lives deeper. It shapes perception, dictates price elasticity and guides every conversation between a brand and the world. Brand strategy goes beyond external perception.

Hundreds of local professionals in Elmont and New Hyde Park attended a series of seminars hosted in partnership with National ...

It's important that entrepreneurs learn how to use AI branding tools effectively—and understand when they may not be the ...

Paula Zirinsky, the founder of Zirinsky Strategy LLC, tackles marketing challenges and problem-solving through branding, thought leadership, and intentional marketing initiatives across ...

It should function as a component of your company’s larger brand strategy – and an extension of it – but will inevitably differ in some areas based on factors exclusive to social media.

CU Boulder’s brand strategy is a holistic plan designed to help the university achieve its business goals and deliver a favorable experience for audiences across all touchpoints. Our brand strategy ...

A great branding strategy (and execution) creates an instant connection between a company and its target client. It makes the audience feel something powerful that draws them in.