A real brand strategy lives deeper. It shapes perception, dictates price elasticity and guides every conversation between a brand and the world. Brand strategy goes beyond external perception.

Considerations For A Brand Strategy Refresh When refreshing your brand strategy, here are four things to keep in mind: Avoid common pitfalls.

When branding is pressed for return on investment (ROI), it often comes downstream through marketing channels, platforms, and the implemented strategy.

Paula Zirinsky, the founder of Zirinsky Strategy LLC, tackles marketing challenges and problem-solving through branding, thought leadership, and intentional marketing initiatives across ...

It should function as a component of your company’s larger brand strategy – and an extension of it – but will inevitably differ in some areas based on factors exclusive to social media.

CU Boulder’s brand strategy is a holistic plan designed to help the university achieve its business goals and deliver a favorable experience for audiences across all touchpoints. Our brand strategy ...

The role of Google Trends in enhancing your SEO strategy If you exploit its capacity, Google Trends can be a game changer for your SEO strategy. Consider the following steps to exploit this tool to ...

GE HealthCare and Interbrand unveiled the spinoff’s long-awaited brand strategy Monday morning. The $35 billion unit, which is GE’s first public spinoff and has been trading on the Nasdaq since ...

Kia's Overhauled Branding Strategy Looks to Compete in the EV Era Kia overhauled its look in 2021 in the hopes of cultivating a more upmarket image as electric vehicles take center stage in the ...

A dual brand strategy did the trick: one brand for its overarching smart farm initiative, and another, Smart Berry, for its flagship strawberry produce to be launched early next year.

As one of the few Directors of Recruiting and Branding Strategy nationally in the women's basketball landscape, Uhr will provide vital skills and tools to the Sooners that will set Oklahoma apart ...