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According to Luc Speisser, global chief strategy and innovation officer at Landor, this moment isn’t the time to retreat.
For brands aiming to build deeper customer relationships, responding to emotional feedback in real time is becoming a ...
Here's how legacy brands can stay relevant by combining cultural capital with innovation and strategic infrastructure.
Ran Wei Baker is Head of Marketing at Microsoft for Startups, focused on human-centered storytelling and founder-first brand ...
The international producer of beer, wine, and spirits looked like a no-brainer for many investors. But behind the scenes, ...
Celebrity chef Guy Fieri, also known as the Mayor of Flavortown, is teaming up with makeup brand Revlon on a new lipstick ...
As B2B marketers work to modernize GTM strategies and scale impact, 2X's Lisa Cole has written an alternative to the ...
Because there’s a fortune to be made from 60-plus consumers. They are the ones with a lot of time and money on their hands.
In a move that could upend how brands, agencies and creators work with the retail giant, Walmart is developing autonomous AI ...
American culture is fragmented. But as soon as it starts getting warm, our craving for some kind of shared phenomenon — ...
Creators like Neha Nagar, Apoorva Mukhija and Sahiba Bali are topping brand charts as they command niche authority, community ...
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Eco-Stylist on MSNIs Scotch & Soda Sustainable in 2025? Why the Brand Lost Our Sustainability CertificationIs Scotch & Soda still ethical in 2025? Discover why the once Certified brand lost its sustainability rating, what changed, ...
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