U.S. digital media use will hit 8.6 hours daily in 2025, driven by CTV and video growth, as AI and mobile apps reshape ...

Streaming’s grown up, ad budgets have followed, and CTV now demands integration, not experimentation, in modern media ...

For the first time, Netflix cracks Nielsen's top three channels by views on US TV sets. But YouTube is still No. 1.

This marks a dramatic shift from just a few years ago. In 2020, CTV advertising represented only 5.9% of traditional ...

As connected TV (CTV) becomes a widespread mode of media consumption, digital marketers are taking notice of the opportunities in connected TV advertising. Becoming a champion of CTV will help you ...

CTV isn’t just an alternative to TV – it brings new potential. Given CTV’s digital nature, advertisers can allocate budgets based on real-time measurement data.Demand-side platforms (DSPs), such as ...

OpenX wants to improve trust and transparency in the CTV market by removing all resellers and eliminating all non-TV content from its CTV inventory When you purchase through links on our site, we may ...

per cent of marketers citing generative ai as a priority demonstrates trying to stay ahead, before ai eventually takes our ...

Developed in collaboration with Ipsos, the Playbook blends platform analytics with third-party validation to present an ...

CTV is projected to be the fastest-growing channel for ad spend in 2024, with international advertising giant Dentsu forecasting nearly 31% global spending growth in the category year-over-year.

If you’ve ever wondered why some ads stick in your mind long after they air, while others fade instantly, you’re not alone. In the fast-moving world of TV and Connected TV (CTV) advertising, brands ...