With Spaceback, Rollo was able to bring existing creative into a TV-ready format, eliminating the need for new production ...

Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced a major advancement with IRIS-enabled™ Content Report and Pre-Bid Targeting within the ...

Key Points Roku is monetizing its hardware dominance with its high-margin platform business.Snap is leveraging AI-powered ...

TV viewers are moving to streaming faster than ever. Can advertisers keep up? That's one big question facing the connected TV ...

Innovid has expanded its integration with LinkedIn to support Connected TV (CTV) ads, allowing marketers to activate LinkedIn ...

TV identity resolution company Blockgraph announced the launch of its new data onboarding platform for small and local ...

For the first time, Netflix cracks Nielsen's top three channels by views on US TV sets. But YouTube is still No. 1.

With advertisers of all shapes and sizes entering the Advanced TV space, it's important to have a strong understanding of what it takes to properly apply third-party data and audiences to modern TV ...

Leading CTV and OTT network achieves cleaner traffic, safeguarding advertiser confidence by removing 11% invalid traffic with Anura's ad fraud solution.

MNTN's unique CTV strategy and SMB focus are reshaping TV advertising, but is its valuation too high for future gains? Learn ...

The update makes Innovid an official LinkedIn Marketing Partner for Campaign Management and Reporting & ROI, and gives ...

As a result of the integration, LG’s premium smart-TV inventory—some 45 million connected devices across the U.S.—is now fully addressable via the Viant DSP, the companies reported. This will allow ...