Conquest customers are a big deal for car dealers and automakers. Stealing buyers from other brands is one of the most ...

As Auto News pointed out, more manufacturers are acknowledging that both gasoline and electric models need to be available ...

About 75% of Cadillac Lyriq buyers come from other brands. That number rises to nearly 80% for the Optiq.

Cadillac's EV strategy is bringing in new customers, with the Cadillac Lyriq and Optiq drawing a significant share of ...

Cadillac Optiq and Lyriq units have been spotted around the Interlagos race track during the 6 Hours of São Paulo, ahead of the brand’s launch in Brazil.

It pays to know the complex tax rules before rushing to buy or lease an electric vehicle or plug-in hybrid vehicle before credits expire Sept. 30.