Most videos on book cover designer Elisha Zepeda’s TikTok account have a similar format: he gets an assignment from a publisher, crafts several options, gets feedback, makes some tweaks, and ...

What the cover does not include is the name of the book’s ghostwriter, J.R. Moehringer. Perhaps the most exalted practitioner of a little-understood craft, Moehringer aims, ultimately, to disappear.