In this climate of rising costs and tariffs, CRM (customer relationship management) and loyalty marketers have a critical ...

We want to emotionally support those close to us who are going through difficult times. A study has shown that gifts are more effective than conversations at supporting emotional recovery. Gifts are a ...

Grocery prices are having a moment in 2025. On social media, food costs have become a full-blown cultural conversation, from ...

Summer triggers one-of-a-kind psychological and behavioral shifts that can directly impact how-and why-consumers make their purchases.

What a fast world we live in nowadays, right? It seems to me, day after day, that with this fast lifestyle, there are only a few marketing strategies left that do not need a lot of “out-of-the-box” ...

It's possible to be biased and still be correct. Our current political moment helps demonstrate why that contradiction isn’t ...

Metropolis Why Free Buses in NYC Could End Up Backfiring Horribly Zohran Mamdani has some great ideas for transit. His flashiest promise isn’t one of them.

As consumer boycotts, which started earlier this year continue and expand, a new study is showing that nearly a third of consumers surveyed have participated in such an action. Consumers have been ...

Palisades reservoir that was empty ‘on the one day in history it was needed most’ is back online Santa Ynez Reservoir in Pacific Palisades was undergoing maintenance and empty during the ...

China's industrial profit sank last month, according to data published by the country's National Bureau of Statistics on Friday. It's a reminder why investors will be feeling relieved that Beijing ...

Escapist marketing is a strategy that creates emotionally immersive experiences to help consumers temporarily escape from reality.