Public relations has been around for decades. In fact, some would say it existed centuries ago, if you include such earth-shaking communications as the 95 Theses that Martin Luther is said to have ...

Today’s organizations are facing content obstacles, which means huge new opportunities for public relations teams to take charge and own the authentic visual discussion.

After earning a bachelor’s degree in public relations, you can pursue entry-level PR positions, such as public relations specialist roles. Public relations specialists may help write speeches or ...

Influencer marketing is rapidly becoming one of the most powerful and pervasive forms of word-of-mouth public relations.

Print content in Muck Rack enables teams to view and track mentions of topics they care about —including their brand, competitors, products, spokespeople, phrases and keywords—from anywhere.

Public relations specialists aim to generate positive publicity for their clients and enhance their reputation. They may serve as the press secretary for the president of the United States, a ...

Public relations is a form of manipulation, used to shift public opinion. It is expressly designed to benefit the organization wielding it, something we’d be wise to remember during the pandemic.