Shoof International has appointed Tonic Communications to lead its PR, social media, and brand communications across Australia and New Zealand.The announcement:Shoof International, a market leader in ...

Perdue Farms wins top marketing honor with creative Super Bowl campaign featuring Wayne Brady, driving significant brand ...

The rise of social media was quickly followed by the advent of the "influencer"—an online content creator who builds ...

As large language models increasingly intermediate consumer-brand interactions, here’s what marketers need to do.

For our Question of the Week, we asked the social media folks of adland to share the strategies they use to hand.

AI influencer Mia Zelu fooled thousands with her fake life of luxury – sparking an authenticity crisis up-ending social media strategies.

AI is disrupting search and social. Learn how travel brands can drive bookings through authentic storytelling and owned media ...

Meta ads help small businesses turn social media engagement into leads and sales by targeting specific audiences with ...

Leveraging social media and influencers in digital campaigns is a strategy that has taken the marketing world by storm.

The dental industry has undergone a remarkable transformation in recent years, with digital marketing becoming essential for ...

What makes a customer choose your restaurant? It’s the story they see, the feeling your brand creates, and the way you ...