Its usability for nontechnical users makes GenAI truly transformative. It enhances efficiency without replacing humans, ...

We look at where a customer data platform sits alongside other technologies that offer features to boost customer experience ...

The Model Context Protocol (MCP) provides a modern, semantically rich way for AI to interact with enterprise systems.

The application of AI to enable CRM capabilities and hence increase CRM performance has not yet been investigated, despite the importance of AI technology in encouraging improved customer connections.

Economy globalization and the development of information technology have intensified competition among modern companies, while customer relationship has became an important resource for building up ...