YouTube's efforts come in the wake of continued struggles for Twitch, as well as rising interest in Facebook Gaming. YouTube will seek to build on what's been a positive 2021 so far, which has ...

YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the journal Marketing Science uncovers the surprising truth: Although influencers can drive massive ...

YouTube launched its new gaming platform, called "Playables," earlier this week, making over 75 games free to play. Some users in select markets could access Playables — which offers games on ...

YouTube’s Head of Gaming Outlines Exclusive Creator Deals, Strategy Under New CEO. The video giant said it hit more than 120 billion hours of watch time for gaming-related content on the ...

Streamer Ben “DrLupo” Lupo has signed a deal to stream exclusively on YouTube Gaming. Lupo’s first YouTube Gaming stream will take place on August 31st.