I hope this helps companies understand the vital synergy between SEO and the customer journey for B2B SaaS companies. You can create a roadmap to optimize the user experience by mapping and ...

The customer journey isn't linear; it has changed quite dramatically in recent years. ... the B2B buyer journey has been turned on its head, making this a critical time to update companies' ...

For example, today the B2B customer journey is no longer linear. It is a messy back-and-forth exploration where prospects jump between various steps in the buying process and take their own path ...

The Customer Journey is a seven-step guideline used by businesses to help them provide the right messaging at the right time as their customers engage in purchasing decisions. In B2B marketing, it ...

That, in turn, helps pinpoint potential issues on the horizon and improves customer decision-making, maximizing those moments-that-matter interactions and the customer objectives of the business. In ...

This disconnect between engagement metrics and revenue generation is a common predicament in the B2B world that Journey, a pioneering B2B marketing agency, has set out to solve.

For instance, Gartner research found that the decision-making process for a complex B2B solution could include six to 10 people, such as the purchaser, the budget owner, the procurement group and ...

Really, we should be leading the way in great customer experience.. Sadly for our buyers, we’re not. B2B still has a long way to go to catch up to B2C in customer experience.

Today’s buyers have more ways to interact with businesses than ever, but this doesn’t always translate to a positive customer experience.This paper from Silverpop, an IBM company, shows how customer ...

The sheer number of decision-makers involved in many B2B purchases can slow sales to a never-ending repeat of one-step-forward-two-steps-back. The B2B buying journey is nothing like most consumer ...

Account-based marketing (ABM) personalization delivers up to 300% higher conversion rates, accelerates sales, increases deal size, and drives revenue through targeted, tailored campaigns ...

It feels that the only thing linear in marketing today, is the desire for the next big idea or channel. But there are no silver bullets. Customer journeys are complex. They always have been, yet ...