One thing that retail and CPG organizations can do to stay competitive is focus on what they can control: their data.

The use of customer relationship management (CRM) in marketing is examined in this essay. It looks at how CRM makes it possible to use reviews, integrate AI, conduct marketing in real time, and ...

Rocket CRM, a U.S.-based provider of customer relationship management software, has officially launched its enhanced CRM ...

Looking ahead, the future of marketing is undeniably data-driven and consumer-centric. Personalisation, marketing automation, ...

Singapore’s Central Provident Fund Board (CPFB) aimed to better leverage data for decision making, policy formulation, and service delivery.

Built on Lightspeed, Freedom Forever’s proprietary customer relationship management (CRM) and operational engine, Raya delivers real-time intelligence, automated issue resolution and 24/7 phone ...