The integration of artificial intelligence (AI) into marketing and customer relationship management (CRM) practices has emerged as a transformative force, reshaping the landscape of customer insights.

In a competitive and evolving time for GovCon, Unanet VP Kim Koster relays how AI and other awareness tactics can strengthen ...

The use of customer relationship management (CRM) in marketing is examined in this essay. It looks at how CRM makes it possible to use reviews, integrate AI, conduct marketing in real time, and ...