The Growth Dilemma is about how to manage relationships between customer segments. As brands grow and attract new customers, ...

We look at where a customer data platform sits alongside other technologies that offer features to boost customer experience ...

David Schlaegel and Justin Ramsey share more than 50 combined years of experience in telecom, martech, and performance ...

Check out the best CRM platforms that combine customer relationship management with email marketing automation -- featuring ...

At the exact moment when a customer is proving who they are to receive an offer, many brands send them off-site to a ...

Rutgers Business School’s marketing analytics program provides quantitative skills and communication abilities ...

To stay relevant, marketers must evolve from mere content creators to AI facilitators, curating autonomous tools that can ...

B2B agentic AI marketing venture Grexa AI has secured $1.8 Mn as a part of its seed funding round led by Offline Club founder ...

More UK retailers are switching from paper to digital receipts, but what are the benefits and challenges, and what are the ...

Ashley Roberts catches up with Lemay Sanchez about how PlanProphet works, its benefits, and the launch of the new PlanProphet ...