Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

Peloton has shifted its focus to boosting profitability at the expense of growing sales by cutting marketing and other ...

Telemarketing may also be referred to as "telesales" or "inside sales." Telemarketing is the direct marketing of goods or services to potential customers over the telephone or the Internet.

I’ve seen remarkable results by aligning the brand story, marketing, sales and the full customer journey. Before teaching sales, it’s crucial to align their mindset with the company’s DNA.

An icon in the shape of a lightning bolt. Impact Link If you're hoping to get a promotion or raise later this year, you can do a few things now to make the most of your odds. "Showing your ...

U.S. existing-home sales fell in 2024 to the lowest level since 1995, the second straight year of anemic sales due to stubbornly high mortgage rates. High costs related to homeownership sapped ...

Sales were also falling ... "Being premium also means full price. We'll focus on promotions during traditional retail moments, not at the consistent levels we are today," Hill said then.