Ghana, has outlined series of activities to mark this year’s World Public Relations Day, celebrated globally on July 16. “This year’s theme: “Building Bridges and NavigatingPolarisation”, underscores ...

In many ways, AI has transformed PR. But the fundamentals haven't changed. You still need to earn high-quality media coverage. The difference is that now, those features are no longer just about ...

I’m a health communication expert and public health researcher at Temple University in North Philadelphia. I began working in public health in the late 1980s at the beginning of the HIV/AIDS epidemic, ...

AI agents are expected to cut 60% of marketing jobs by 2028, move from SEO to GEO and create AI-to-AI commerce. Here are three things companies need to do to survive.

The same tools that companies use to sell products can be used to encourage people to get vaccinated, get a colonoscopy or get treated for an infection.