While sports sponsorships remain popular among marketers, 76% say they struggle to measure return on investment.

Traditionally, many CFOs viewed marketing as a cost center, but more are now seeing it as a growth accelerator. AT&T (No. 37 on the Fortune 500) illustrates how finance and marketing can work ...

How brands are ramping up their media spending on Reddit, including a look at the social media platform's most active ...

The Growth Dilemma is about how to manage relationships between customer segments. As brands grow and attract new customers, ...

Wurl's Dave Bernath joins Variety's Strictly Business podcast to discuss changes and challenges in the CTV ad market, from Prime Video to YouTube.

There is an increased wariness among local ad buyers, and less spending is anticipated in Q2 — pushing it to its highest ...

You'll learn the basic building blocks of advertising and marketing that can help any business, even if you're starting or operating on a shoestring.

Public relations (PR), marketing and advertising play a crucial role in corporate communications. These terms are often confused with each other, as they all aim to influence the perception of a ...

Discover the difference between what sales and marketing teams do, and how managers can differentiate them to achieve business goals.

Understanding the distinction between branding and marketing and how they work together is important for building visibility, credibility and loyalty. Branding goes beyond design, logos and slogans.

Marketing vs Advertising: A Comprehensive Comparison When promoting a business, product or service, the terms “marketing” and “advertising” often get used interchangeably. However, while related, they ...

The difference between AI and ML, therefore, can be boiled down to how much each requires human involvement in their respective process. For instance, once an AI-based system is off and running, it’s ...