In the first part of this series, we explored four fundamental laws of marketing that any effective MMM solution should ...

Coca-Cola will add a sugar-sweetened Coke to its product lineup, but it’s not going to be nutritionally different from ...

Wurl's Dave Bernath joins Variety's Strictly Business podcast to discuss changes and challenges in the CTV ad market, from Prime Video to YouTube.

Discerning the difference between these types of snakes, however, is hard without proper information. As such, let’s learn about Green Mambas and Boomslangs, their similarities, differences, and ...

Prosecutors say the CFA Institute's former marketing chief embezzled millions and bought a $150k engagement ring ...

Or someone else entirely? Allow us to explain. What’s the difference between an architect and a designer? The distinction between an architect and a designer is fairly clear-cut.

The publicity and advertising effects for the city and the state are said to amount to a total of €3.6 billion, accounting for the largest share.

There is a difference between being rich and being wealthy. Rich has to do with current income. Wealth is income not spent. Need a break? Play the USA TODAY Daily Crossword Puzzle.

Public relations (PR), marketing and advertising play a crucial role in corporate communications. These terms are often confused with each other, as they all aim to influence the perception of a ...

B2B marketing is evolving quickly—and so can you. This moment of pause might just be a launchpad to the most exciting chapter of your marketing career.