This is a technique that firms use to promote a product, service, or idea directly to consumers through specific channels, without involving intermediaries. It is characterised as a marketing strategy ...

Our recent big-picture research effort focuses on direct marketing (both digital and print). It’s available in the form of a free white paper (more on that below), but for now I want to share ...

For DTC (direct to consumer) marketers, a different set of marketing challenges can often require a different set of tactics. I recently asked Polly Wong, president of the New York-based direct ...

Strategies to Target Consumers. Following Harder's exploration of direct marketing trends, Cyndi Greenglass, SVP, Strategic Solutions, OSG, discussed the five emerging post-COVID segments ...

According to recent findings from Lob’s 2025 State of Direct Mail: Consumer Insight Report, healthcare has emerged as one of the highest performing sectors in the direct mail space. This stems from ...

Direct mail is the key to a fully optimized marketing strategy in 2024. In a world of digital clutter, direct mail lets you create lasting impressions, be more noticed and leave a lasting impact ...

Mobile marketing encompasses the best of both worlds: Internet marketing's interactivity with traditional direct marketing's accountability and ability to track ROI. While many marketers tap mobile ...

No B.S. Direct Marketing The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for ANY business.

For direct marketing by electronic mail (which includes emails and text messages, picture and video messages, voicemail messages, in-app messages and direct messages on social media) and live ...

PORT SAINT LUCIE, Fla.—Infusion Direct Marketing, Inc., a public relations firm in the security industry, announced it has recently launched a new website along with an expanded portfolio of marketing ...

Quad/Graphics has named Kris Persons as senior VP of Direct Marketing. Persons most recently served as VP and enterprise growth leader for Merkle. Prior to Merkle, she served as VP at Epsilon.